Experian’s Decision Analytics business specialises in providing credit risk and fraud management consulting services and products to enable organisations to make fast, accurate and profitable decisions.

Press Release: >>>> 4 May 2012

Experian unveils next generation decision management software

PowerCurve™ provides greater agility, flexibility, control and insight throughout the decision making process.

Experian has announced the availability of PowerCurve, its new decision management software portfolio, which helps organisations manage and grow their portfolios by improving the way they use information to make customer decisions.

Gary Wood, UK & Ireland Managing Director, Experian Decision Analytics, comments: "Organisations are looking for the best ways to achieve profitable growth. The stakes for every customer decision are increasing.

Organisations are faced with more data, more competition, greater regulatory pressures and higher consumer expectations.

The key to profitable growth will be their ability to use innovative software like PowerCurve to make accurate analytics-based decisions quickly, efficiently and repeatedly as they acquire, manage and grow their customer relationships."

PowerCurve builds on more than 30 years of experience that Experian has providing organisations across the globe with expert decisioning tools.

It is equipped with some of the most advanced decision analytics capabilities in the market today.

Advanced strategy and customer management
As a flexible decision management technology platform, PowerCurve offers a unified set of software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly.

The first two PowerCurve software products — PowerCurve Strategy Management and PowerCurve Customer Management — are available today.

PowerCurve Strategy Management enables organisations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It gives business users the ability to easily design, test, execute, and continuously improve decision strategies.

The software uses advanced analytics to help users transform data into knowledge of the potential revenue and risk associated with each and every customer interaction.

PowerCurve Customer Management allows businesses to improve the profitability of customer relationships by optimising cross-sell and up-sell offers, improving loyalty and managing risk.

The software creates a comprehensive view of each customer relationship across an organisation’s business and product lines, to more accurately quantify each customer’s potential lifetime value, and drive actions to develop and nurture it.

Press Release: >>4 May 2012

Insolvencies rise amongst wealthy, rural dwellers and pensioners

Insolvencies rise amongst wealthy, rural dwellers and pensioners but St Albans, Birmingham and Skipton buck UK wide decline.

Experian has revealed that while insolvencies in the UK continue to be most prevalent amongst welfare dependent groups – there was an increase in the levels of wealthy individuals, rural residents and pensioners being declared insolvent in the last quarter.

Demographic insight Figures published today by the Insolvency Service* showed there were 4.7% per cent fewer personal insolvencies in Q1 2012 compared with the same quarter in 2011.

Experian’s demographic analysis using its Mosaic classification also reveals that insolvency levels amongst young professional groups decreased the most over the last 12 months.

Experian’s data reveals a surprising increase in the number of insolvencies amongst the Alpha Territory group, the most wealthy and influential individuals in the UK.

Insolvencies amongst this demographic bucked the national trend, rising by 25 basis points from the previous quarter.

Those in the Active Retirement group, consisting of retirees likely to be on an occupational pension, and the Rural Solitude segment, people living in small villages, saw their proportion of insolvencies increase since Q4 2011. These groups saw 2.70 per cent and 3.35 per cent of insolvencies respectively in January to March this year.

The largest share of UK insolvencies continues to be from the Ex-Council Community classification - typically individuals living on council estates where a large number of residents have exercised their right to buy.

This group, which makes up 9.26 per cent of the UK adult population, accounted for 14.6 per cent of all insolvencies, a rise of 23 basis points compared to the same quarter last year. Young professionals experienced the biggest drop in their share of personal insolvencies in the last 12 months.

The New Homemakers group, typically young professionals who have recently bought a new home, saw its proportion of insolvencies decrease by 41 basis points to 5.39 per cent in Q1 2012. The Liberal Opinions group, consisting of young, professional and well educated people also experienced a fall in its share of insolvencies, from 5.76 per cent in Q1 2011 to 5.38 per cent in Q1 2012.

Press Release: >> 3 May 2012

Disconnect Between Marketers and Consumers in Hong Kong

Research data shows marketers believe they have the right approach, but consumer insight reveals otherwise.

Research conducted by Experian, the global information services company, has revealed a significant disconnect between marketer perception and the real experience of every day customers in Hong Kong.

The report shows that 64 per cent of marketing professionals believe they have an ‘effective’ customer segmentation strategy, which enables them to run targeted campaigns.

However, 47 per cent of consumers said they had stopped engaging with four or more brands, as a result of poorly targeted communications.

Marketers however did acknowledge that it was becoming harder for their messages to cut through the noise and get heard by the right people, with 52 per cent saying it was getting more difficult.

The results also showed that the travel and leisure industries are most likely to find it difficult for messages to be heard (75 per cent), while the financial services and online digital industries are far less likely to think it is difficult (48 per cent).

To overcome this challenge 85 per cent of marketers have a customer segmentation strategy in place. In addition, 77 per cent say they are becoming more selective about the channels they use to engage customers.

While marketers are using tools to get the right message to their audiences, they may not be applying this strategic segmentation across all marketing disciplines, particularly among channels such as social media.

Channel preferences – Digital vs. Print Marketers believe the company website is the most important source that customers use to find out about a brand or product.

Seven out of ten marketers (71 per cent) rated the website as one of the top three most important sources.

The second most important is search engines (63 per cent) with social media ranking third (56 per cent).

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