ATFBank, one of the leaders in the banking industry of Kazakhstan, has chosen Experian Decision Analytics to automate, maximise and control its customer decision process with a custom-tailored scorecard and New Business SM decisioning technology.

The scorecard and New Business SM will enable ATFBank to accurately assess the risk of credit card applicants and make fast decisions while identifying optimal customers. The solution improves operational efficiency by enabling the automation of manual processes, resulting in a significant reduction in costs. It improves the quality of the decision as it enables ATFBank to combine application data with detailed information from external and internal sources to gain a complete picture of each applicant as well as helping to increase profitability by maximising revenue, reducing referral rates and minimising risk and future bad debt.

Irina Sindonis, First Deputy Chairperson of the Managing Board at ATFBank, said: “Experian Decision Analytics has won a high reputation in Kazakhstan where four major banks are already using its cutting-edge products and technologies. Simultaneously, we have got access to the company’s well-established network in the CIS with its head office in Moscow that provides all the necessary consulting and expertise. While the consumer finance market in Kazakhstan is developing exponentially, availability of automated scoring and risk management technology is becoming critical to the bank’s overall performance and success in this highly competitive business environment.”

Daniel Zelenski, Head of Experian Decision Analytics in Russia and CIS, said: “The banking sector in Kazakhstan has been demonstrating quite significant growth and ATFBank is one of the key players in this industry. This is a great opportunity for us to reassure our partners and customers in Kazakhstan that Experian Decision Analytics will continue contributing its business expertise and technical arsenal to support banking sector development in this country.”

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