OTTO UK, part of the world's largest home shopping group, is to implement the Probe SM and Reporting Studio solutions from Experian to improve the financial performance of its customer relationships.

These solutions will enable OTTO UK, which encompasses the Freemans, Grattan, Montage, Oli and Look Again brands, to create and manage the company’s customer strategies in the UK, enhance its customer service and improve its overall profitability.

The Probe SM solution from Experian Decision Analytics makes full use of customer data held by Otto UK in different account management systems to create an insight into the behaviour and motivations of each customer, and enable it to completely understand each and every individual’s needs. This thorough understanding of customers is used to set consistent and relevant strategies across every element of customer management.

The integrated reporting and monitoring capabilities provided by the Portfolio Monitoring Studio solution maintains the results for operational reporting and strategic monitoring, supporting both day-to-day management control and longer-term business strategic development.

With the solution’s sophisticated simulation capability, OTTO UK will be able to evaluate business scenarios to calculate the impact of potential changes in policies and terms, and assess the effectiveness of its customer strategies. This will help the company to quickly adapt its strategies when required, gaining the flexibility needed to operate in a highly dynamic environment.

Alan Milne, Credit Director, OTTO UK, commented: “We will use data intelligence provided by Experian Decision Analytics to help us to determine the right product, terms and other customer service opportunities. Experian Decision Analytics is a proven provider of decisioning technology and Probe SM offers the flexibility we need to be really effective with our customer relationship management. With its simulation capabilities and Champion-Challenger facilities, we will be able to evaluate, evolve and prove our strategies for maximum performance.”

Robert Clegg, Head of Financial Services, Experian Decision Analytics UK, said: “For us, working with OTTO UK presents a great opportunity and we are sure that our flexible software and extensive expertise will enable us to create a fully customised solution with a rapid and streamlined delivery. As a result, Otto UK will soon maximise the benefits that can be gained in its operational, technical and business environments.”

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