On 9th October 2007 the 1st Experian Day for Telecommunications and  Mail Order Business took place in Düsseldorf, themed "Data Based Customer Management – Your Way to an Optimised Customer Governance!“ The event was hosted by Experian Decision Analytics.

Intensive competition, cost pressure and the convergence of markets are the major topics in telecommunications. Traditionally the telecommunication market is moving very fast. The rapid technological development as well as the increasing and differentiated customer requirements don’t allow markets and operators to rest. The future challenge is an optimised customer strategy with a result oriented customer approach covering the entire customer life cycle. Exactly that is our approach: an integrated customer management covering both, marketing and risk aspects.

Rainer Woidich, Managing Director Experian Decision Analytics Germany said: “The event was successful, delivered valuable information to all participants and enabled them to intensely exchange information with their colleagues from the industry."

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