Case Study: Seat Pagine Gialle
Business Challenge
As the market leader in the telephone directory sector for Italy, Seat has contracts with a million businesses who advertise in its print, voice and online directories. The annual renewal and management of these contracts is a significant operational effort for the business and, as the contract is effectively a credit agreement, Seat also suffers from bad debt when the contract payments are not made. The company needed to improve the effectiveness and efficiency of the current, largely manual contract process. In addition, Seat recognised that the implementation of risk scoring at the point of contract renewal would enable bad debt to be reduced.
The Decision Analytics answer
Seat recognised that Experian has the market leading product, services and competencies to deliver the requirements of the project. The delivered combines Experian’s business information from the commercial database and the market leading Decision Analytics application processing system, Transact SM.
The Benefits
- Consistent application of credit policy
- Reduced bad debt and losses with accurate risk assessment
- Reduced operational costs with automation of manual tasks and streamlined referral management
- Refocus manual resources and increased sales and customer service activities
- In-depth understanding of each applicant with rapid links to commercial information
- Enhanced customer service with rapid and robust processing
“The solution delivered seamlessly combines robust application processing and decisioning with the commercial data that enriches the decisions to achieve the most effective risk management. Since the solution was implemented we are starting to reduce bad debt rates as well as achieving a significant decrease in the operational costs of managing contracts. Our relationship with Experian has become a partnership, with their solutions and continuing support crucial to our success.”
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