Customer Management
Articles on the subject of Customer Management from recent issues of e-news. The below details articles from recent editions of e-news, a full archive of previous editions can be found here
2008 Editions
The use of customer management levers to drive profitability
Over the years there have been many papers written about the need to retain customers, based on the cost of keeping an existing customer versus the cost of acquiring a new one..
Author: Matthew Dodd
Article tags: News
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A full archive of previous editions can be found here