About Strategy Management

Experian’s Strategy Management software offers the next generation of decision support tools. It sits at the heart of Experian’s advanced decisioning solutions across the customer lifecycle, offering flexibility, speed and operational control.

Strategy Management is a fully scalable decisioning solution, from basic strategy definition, to the most sophisticated optimised decisions.  

Strategy Design Studio is the configuration tool of Strategy Management and provides users with complete control, on the desktop, to define, test and manage business strategies.

Strategy Management supports a fully integrated analytical datamart that, fed with operational data, allows definition and maintenance of effective strategies through true simulation.

Simulation enables evaluation of the effectiveness of strategies before implementation. Then they can be implemented in the live environment across the organisation using the state-of-the-art decision engine

For further information on SM, please click here.