Experian Decision Analytics - e-news February 2009

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Fast and accurate decisions in origination for ING Direct Italy

ING Direct is the biggest direct bank in the world, serving more than 21 million clients globally using Internet and telephone banking services. Established in Italy in 2001, ING Direct Italy operates in this market with over 1.1 million customers.

ING Direct Italy is to implement a fully managed application evaluation service from Experian, the global information services company. Experian’s Transact SM and scorecards will enable ING Direct to accurately assess the risk of applications for credit cards and personal loans, making real time, consistent decisions about potential customer value.

Carlo Camassa, Credit Risk Manager for ING Direct Italy, commented: “Transact SM will enable us to deliver a higher level of customer service while also being cautious of risk and gaining effectiveness. This tool will be critical for us in achieving significant cost savings by reducing bad debt levels and minimising risk.”

Transact SM is a flexible and automated infrastructure supporting the complete application process from the point of application through to new account set-up. The scalable and robust system receives, validates and processes applications from multiple channels to deliver risk-based and customer-focused decisions.

The system accesses internal and external data sources such as the Experian Credit Bureau and other relevant ones to enrich the new applicant data before applying complex business rules and strategies to make appropriate lending decisions.

Enrico Libbiani, EMEA Head of Consultancy, Analytics and Local delivery, said: “Our experience of providing application decision support systems and our expertise in the Italian retail banking business will ensure that ING Direct will have the most robust means of managing credit risk. Transact SM, thanks to its flexibility, will enable ING Direct to automate the overall decisioning process and to manage strategies quickly and efficiently.”