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HSBC implements Strategy Management in Turkey

HSBC is one of the largest banking and financial services organisations in the world, with a comprehensive international network comprising of around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. The global bank has recently announced that Experian’s Strategy Management software will be used to enhance customer service in Turkey.

The implementation of Strategy Management in HSBC is part of the global agreement signed to support the bank’s lending decisions around the world.

HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities.  Every day, the bank makes billions of decisions in the management of its customers’ accounts and applications and the ability to take those decisions quickly and accurately is critical to the company’ success.

Ayşe Yenel, HSBC Credit and Risk Policy Group Manager said: “Strategy Management is used to facilitate a loan or credit card application from the Internet or branches for both consumers and SMEs, to consider an application for a new credit limit, to determine the most appropriate product to offer. It enables us to achieve consistency in decision-making across our diverse operations, whilst improving the speed and quality of our decisions.”

Strategy Management is a software solution that provides the business user with the ability to consistently deploy scoring models, portfolio segmentation, decisions and actions to control and manage customer relationships and improve risk management decisions.

Cenker Özhelvacı, Country Manager for Turkey & Middle East for Experian’s Decision Analytics division, commented: “The introduction of Strategy Management at the bank contributes to improve risk management and lower operational costs. We are proud for being HSBC’s trusted partner also in Turkey”. 

HSBC will implement the Strategy Management business rules engine into its new business processing environment in over 40 countries. Experian and HSBC have a longstanding relationship spanning 21 years and six continents.

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