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Isbank - Automating financial risk decisioning for new customers

Isbank is a market leader in Turkey and tops the list of country's most respected and trustful enterprises. The organisation, established in 1924, has played a key role in the development of Turkey's national economy, particularly with its contributions to the domestic industry and commerce.

Isbank is Turkey's largest private bank and provides consumers with a strong portfolio of various financial products. It has developed a vast network to support their offerings, with over 1,000 domestic and international branches and 3,450 ATMs that make up the largest ATM network in Turkey. The bank has also invested in providing internet banking and telephone banking services to customers.

In order to further support the growth of the business, Isbank has selected an Experian service to enable it to make faster and more accurate decisions based on the financial risk of consumers applying for its credit cards and retail loans in Turkey.

Isbank will implement Experian's New Business SM system, a fully automated decisioning tool that takes the information from the application form and accesses multiple internal and external credit bureau data sources, including existing customer data. Using this information, Isbank will be able to identify optimal customers and then offer them a tailored package to suit their needs, based on an accurate risk profile.

The Experian system improves operational efficiencies by enabling the automation of manual processes and the redeployment of key resources to concentrate on strategic, rather than tactical, challenges.

Recep Oram, Project Leader and Unit Manager in Isbank's Consumer Loans Division, said: "This system will help Isbank to be more effective and more focused on our growth strategies. Thanks to its advanced simulation capabilities, we will now be able to evaluate and evolve lending strategies for maximum performance. This will be a key advantage that will lead to the faster implementation of new business terms and product modifications and launches.” 

Cenker Ozhelvaci, Country Manager for Turkey & Middle East, Experian's Decision Analytics division, commented: "We are proud to extend our successful working relationship with Isbank. This agreement underlines why Experian is the standard for risk management among the Turkish banking sector.”

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